Customer Relationship Management (CRM)
Definition
Software systems that manage customer interactions, sales pipelines, and marketing campaigns to improve customer relationships.
Overview
Customer Relationship Management (CRM) systems track and manage all customer interactions throughout the customer lifecycle. CRMs store contact information, interaction history, sales opportunities, and service cases. Leading CRM platforms include Salesforce, HubSpot, and Microsoft Dynamics. CRM integration enables automated customer communications, unified customer views, and seamless handoffs between sales and service teams.
Why It Matters
A CRM disconnected from other business systems gives sales teams an incomplete picture of each customer. This leads to missed opportunities, duplicated outreach, and poor handoffs between departments—directly impacting revenue and customer satisfaction scores.
How New Odyssey Helps
New Odyssey integrates your CRM with ERP, marketing, and support systems to create a true Customer 360 view, with AI-powered data deduplication and enrichment that keeps records accurate and actionable.
Related Solutions & Use Cases
Customer Data Sync
Keep customer data consistent across all systems. Eliminate duplicate entries and ensure every team has accurate information.
Learn moreCustomer 360 Unification
Create a complete, real-time view of every customer by unifying data from all touchpoints and systems.
Learn moreIntelligent Lead Scoring
Prioritize sales efforts with AI-driven lead scoring that identifies the prospects most likely to convert.
Learn more