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Insurance Experiment· Fortune 500 Insurance Company

Claims Processing Experiment

Hypothesis

AI-powered document extraction and intelligent routing can reduce claims cycle time by at least 40% and eliminate manual EOI review for straightforward applications.

60%

Cycle Time Reduction

45 days → 18 days

90%

Touchless EOI Rate

From 12% baseline

6

Weeks to Production

Vs 6-month estimate

$4.2M

Annual Savings

Validated at scale

Legacy Systems Creating Operational Bottlenecks

One of America's largest insurance providers was struggling with a fragmented technology landscape. Their claims processing relied on manual data entry across 12 different systems, leading to average cycle times of 45 days for complex claims.

Evidence of Insurability requests were particularly problematic. Each application required manual review, with adjusters spending 40+ minutes per case copying data between systems. Only 12% of EOI applications were processed without human intervention.

The operational inefficiency was impacting customer satisfaction. NPS scores had declined for three consecutive quarters, and the company was losing market share to more agile competitors.

Phased Rollout Across Regional Offices

We designed a phased experiment starting with 3 regional offices (representing 15% of total claims volume) before expanding to all 12 locations.

The experiment measured end-to-end cycle time, touchless processing rate, error rates, adjuster satisfaction, and customer NPS. We established 90-day baselines before deployment and tracked metrics weekly.

To ensure statistical validity, we used matched-pair analysis comparing similar claim types and complexity levels between treatment and control groups.

Measured Variables

End-to-end claims cycle time
Touchless EOI processing rate
Document extraction accuracy
Adjuster handling time per case
Error and rework rates
Customer NPS by claim type

AI-Powered Integration Platform

We deployed Phoenix AI Platform to create an intelligent integration layer connecting all 12 legacy systems. Rather than a costly rip-and-replace approach, we built AI agents that could navigate existing interfaces.

For claims processing, we implemented intelligent document extraction that automatically identifies claim types, extracts relevant data with 98.5% accuracy, and routes cases to appropriate adjusters.

The EOI automation solution uses machine learning to assess applications against underwriting guidelines, automatically approving straightforward cases and flagging edge cases for human review.

Intelligent document classification and data extraction
Automated routing based on claim complexity
Real-time underwriting rule application
Bi-directional sync across all connected systems
Audit trail and compliance reporting
Human-in-the-loop escalation workflows

Results Exceeded Hypothesis Targets

Within six weeks, the platform was processing 80% of claims without manual intervention—double our initial target. The remaining 20% arrived at adjusters with complete context, reducing their handling time by 65%.

EOI automation exceeded expectations, with 90% of applications receiving instant decisions. The 10% requiring human review came with AI-generated recommendations that adjusters approved 94% of the time.

Customer satisfaction rebounded dramatically, with NPS scores improving by 23 points in the first quarter post-implementation.

Claims cycle time reduced from 45 days to 18 days (60% reduction)
EOI processing time cut from 40 minutes to under 4 minutes per case
Touchless processing rate increased from 12% to 90%
Zero increase in error rates despite 10x throughput improvement
Adjuster satisfaction scores improved by 35%
Full ROI achieved within 8 months of deployment

The Phoenix platform didn't just improve our operations—it transformed how our team thinks about work. Our adjusters are now focused on complex cases that genuinely need human judgment, while AI handles the routine.

Jennifer Martinez

VP of Claims Operations, Fortune 500 Insurance Company

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