Time to Value (TTV)
Definition
The time it takes from the start of an implementation until the organization begins realizing measurable benefits.
Overview
Time to Value (TTV) measures how quickly an investment starts delivering returns. For integration and automation projects, TTV depends on implementation approach, complexity, and organizational readiness. Reducing TTV is often a key goal, achieved through phased implementations, starting with high-impact quick wins, and using pre-built connectors and templates. Shorter TTV improves ROI by accelerating benefit realization.
Why It Matters
Every month spent in implementation is a month of unrealized savings and continued manual costs. Long TTV erodes ROI, exhausts stakeholder patience, and increases the risk of project cancellation. The faster value is delivered, the faster the investment pays for itself.
How New Odyssey Helps
New Odyssey's 6-week implementation methodology and pre-built industry connectors deliver measurable value faster than any traditional integration approach, with quick wins visible in the first two weeks.